DSCOOP8 Nashville Photo Dump
DSCOOP8, held in Nashville.
This past week, a few members of the MindFire team visited Nashville to attend the DSCOOP conference.
DSCOOP is an HP user group, specifically for folks who own the HP Indigo (a digital printer), and companies that help these folks maximize their investment in HP equipment.
(By the way, these aren’t the little printers that sit on your desk; rather, they’re large $500k+ pieces of machinery for printing very personalized marketing pieces. If you want to know what a $1.5 million printer looks like, click here to see a picture of the Indigo 10000…)
I arrived a day earlier than the rest of the team to work on setting up our booth, and configuring our integration with HP (see the official press release here).
I’m very proud of how everyone on the MindFire engineering team worked to prepare us for the show. Our team worked with the HP engineering team to enable our multi-channel marketing automation workflows to easily print to the Indigo — with no human intervention. No human intervention means less errors, more value-added opportunities, and more margin for our mutual Clients.
We demonstrated the integration at the show, which required running a very long Ethernet cable from our booth to the HP booth. You’ll see that in the pictures below.
I really enjoy shows like DSCOOP, in large part due to the people I see and meet. Meeting new people and learning their story is invigorating. When I was younger, I didn’t really like this part of the “job” – but it has grown on me over the years and now it is something I really look forward to. We get to see a lot of industry friends, and it is always great to catch up and talk about life and our businesses.
I know this is going to sound odd, but the other thing I really enjoy is sharing a room with my partner, Moe. We always share a room to save on expenses, but I don’t mind at all: it is a lot of fun. At night and in the early mornings, we get to talk about our business, life’s twists and turns, and big ideas. It is a great way to re-connect and spend time together outside of the office.
Another area I really enjoy are our speaking opportunities. This year, I participated in a session with Joe (who is a great public speaker), and Gershon Alon from HP. Gershon oversees the Workflow Solutions at HP Indigo. Our session focused on the ‘what’ and ‘why’ of marketing automation, and the role of print in the marketing mix. Given that we are now integrated with HP, it was great to have Alon as a part of our session. I enjoyed the session a great deal, and it was a lot of fun to interact with the audience.
Here are some photos from the show, along with some narrative about what you’re seeing. Click on any photo to get started and read the details!
The Gaylord (strange name) is a beautiful hotel. There are 4 in the United States, and I’ve stayed in each. Do I get some sort of reward for that?
52 square acres under the hotel’s roof. Freakin’ huge! This is what we saw heading towards the DSCOOP area.
This year’s theme was “Spark”.
The outside of the Gaylord. This is the first Gaylord (meaning it is the oldest).
When I stepped off the shuttle, it was cold … maybe in the 40’s.
A view of the area leading up to the hotel.
See the black ethernet cable? That’s what ran the HP/MindFire integration demo :)
This is what the show floor looks like before everything is set up
Here’s a look at the HP printing equipment
A huge elephant!
Another shot of the Gaylord. Really is something to see.
Here’s the start of our booth …
The HP team getting their booth set up
Here’s Craig White from HP getting the demo set up. Craig is a Technologist for HP Indigo Workflow Solutions at HP
A few more HP team members working to get ready for the show. In the blue shirt is Amir Gaash, who is a Program Manager for HP
HP’s booth was towards the back of the hall
Always amazing how much crap lies around on the ground, and how quickly it disappears when its time for the show.
Another shot of the show floor
I usually take a shot like this to send back to my wife :)
Spark-themed signage was right outside the show door
A sign thanking the partners
Here’s what you saw walking into the show floor — we were right in front!
This really ticked me off. $5.99 for this little sandwich. I put my hand in the picture for relative size.
This was a private party for partners.
The private party was a great opportunity to mingle and meet new people.
The mystery elephant, finally revealed.
This is the sign promoting our speaking session.
This is what I saw as we prepared for our session. This is my view of the audience
Getting the podium ready …
Joe doing his thing!
A picture of me, courtesy of Mike :)
A snapshot of the jobs partners submitted to the HP workflow.
Our friends at Pageflex. Pictured are Pinhas, Leslie, and Tim.
The HP booth during the show. It was always busy.
Anna speaking with a prospect.
Mary meeting with a new family member (client). Great job!
Lior of HP getting ready to toast the integration.
This is the HP theatre. We had 2 speaking opportunities in the theatre as well.
This is where I prepared for one of our speaking sessions. I couldn’t find a place to sit in peace and quiet :) Sometimes, you gotta do what you gotta do!
Team chat: Ramin, Joe, Moe, and Dave. That’s Moe’s hand. Yup.
Another shot of the Gaylord
Our room at the Gaylord. We had a nice living room, but ironically, most of our time is spent out and about, and we really only use the bedroom.
Our friend and partner, Ted Raymond, also participated in a session with us
Ted doing his thing! Great speaker, and passionate about his business and marketing automation.
The HP Indigo 10000, which costs around $1.5 million. It is a beautiful machine!