Israel Diary Day 6: HP Indigo VIP Event, Tel Aviv (+photos)

cover_shot_joffa_goodThis is the sixth day in my Israel diary, where I’m attending the HP Indigo VIP Event in Tel Aviv.  See Day 1 in Tel Aviv hereDay 2 in Jerusalem and Bethlehem here, Day 3 at the HP Indigo offices in Nes-Ziona here, Day 4 at Pageflex and Caesarea here, and Day 5 at the HP Indigo Plant in Kiryat Gat here.

Today, HP has arranged another full day of events.  In the morning, I take part in a session conducted by Vivian Cohen-Leisorek, who is Strategic Marketing Product Manager for HP, where she discusses various creative applications of digital printing powered by the Indigo.  It’s exciting to see how Clients have utilized the technology — and many of them are MindFire Clients.  Love seeing that!

Next, Lior Krasnovsky reviews SmartStream Production Center, which is a product we’ve integrated with, and describes how it helps to improve the processing of a large volume of short-run jobs. Read more of this post

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[VIDEO] MindFire & HP SmartStream Production Center Integration

At last month’s DSCOOP in Nashville, we unveiled integration we’ve been working on with the HP SmartStream team.  It’s been fun working with their team, as they’re dedicated, passionate, and very hands-on (as you’ve seen from the Israel diary, I got to spend some quality time at their office in Israel).

In short, our marketing automation workflows can now easily output print-ready PDFs (via the HP Composer), and those PDFs are sent to HP’s Production Center for print on the Indigo.  This is what our Marketing Studio looks like, and an example of marketing automation workflow:

multi-touch

Our Marketing Studio, which is a drag-and-drop environment for creating multi-channel workflows

We invested in this integration because both MindFire and HP believe that marketers are rapidly adopting marketing automation technology to optimize their lead generation.  While most marketing automation campaigns use digital channels (like email, mobile and social media), print is sometimes underutilized because of workflow complexities.  (Or in some cases, not used at all!)

This is why we made it our goal to enable our mutual users to generate a triggered print piece as easily as a triggered email or text message.  While there’s more work to do, I certainly think we’re on our way.

Above is a short video the HP team put together on their Production Center, showing how marketing automation print pieces are prepared for print.  Enjoy!

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