People Don’t Buy ‘What’ You Do, They Buy ‘Why’ You Do it

If you’ve never visited TED.com, you really need to take a look. It’s filled with glorious ideas that are candy for your brain. Each speaker does a short presentation (no more than 20 minutes) on a very specific topic.  It’s easy to get sucked in for hours listening to different thought-leaders.

One such presenter and topic is Simon Sinek and his “Golden Circle” philosophy.

In a nutshell, Simon believes that people don’t buy what you do, they buy why you do it.  He argues that for leaders to inspire action from their employees, customers, or anyone else involved in their mission, they have to successfully communicate the why behind their ideas.

As he puts it:

Martin Luther King, Jr. gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.

Simon has written a book called “Start with Why: How Great Leaders Inspire Everyone to Take Action,” where he lays out a process for getting to your why.

If you have a moment, watch the video (18 minutes); I think you’ll find it worth your time.  What do you think of this concept?

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