V2MOM: How SalesForce.com Went From Idea to Billion-Dollar SAAS Company

Marc's book on Salesforce.com and V2MOM

Marc’s book on Salesforce.com and V2MOM [Amazon]

One area that we spend a lot of time thinking about (and working to improve) is our ability to communicate our company’s direction in a way that aligns everyone.

We use the word “alignment” a lot around the office, and we’ve made a number of changes that have helped us improve in this area, like daily stand-ups (video example here).  Alignment is critical for start-ups and companies going through rapid growth.

In “Behind The Cloud“, Marc Benioff (co-founder of Salesforce.com), shared the V2MOM planning process he and his team used to grow Salesforce.com into the largest SaaS company in the world.

The acronym stands for vision, values, methods, obstacles, and metrics.  The purpose of V2MOM is to create alignment, from the leadership team out to every team member.

Here’s how the V2MOM process works:  Read more of this post

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