Would You Sell Your Last Name For $34,500?

Jason Sadler -- for now [CNN]

Jason Sadler — for now [CNN]

Here’s something you don’t see every day: Jason Sadler, a 30-year-old entrepreneur who sells the shirt off his back for advertising space, has found a new way to raise money for his small company.

He’s selling his last name to the highest bidder — and if nothing changes between now and when the auction ends on December 12, 2012, his new name will be Jason JLabAudio.  Talk about thinking outside the box!

For a cool $34,500, JLab Audio, an audio company from Tucson, Arizona, will gain the right to have their company name plastered all over Jason’s identify — including his driver’s license, passport, and other ID.  I imagine his Facebook, Twitter, and other social media handles will also change.

That’s an interesting way to raise cash.  Jason currently has 5 employees, so I can’t see the $34k going very far, but you have to give it to him for his creativity — and the buzz he’s generating is sure to get him added visibility.  Read more about Jason on CNN Money.

What about you?  Would you sell your last name to a corporation?  How much would it take?  Be honest!

(Oh, and if you want to place a bid on Jason’s last name, do it here: buymylastname.com)

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About David Rosendahl
Husband, father, co-founder of MindFireInc, two-time Inc500 software company. I love building things.

2 Responses to Would You Sell Your Last Name For $34,500?

  1. Pingback: ROI Of A New Blog With Frequent Content « Akathisia: A Life In Motion — David Rosendahl

  2. Anonymous says:

    How would you sell your last name?

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