Blog Traffic Monthly Report: December, 2012

I’m often asked what kind of results to expect in the first month of blogging.  As of today, I’ve written 30 posts (including this one), meeting my objective of one short post per day.

I’m running a number of experiments with this blog (which maybe I’ll cover in another post), and so measuring the data has been an important part of the process.

Here’s a summary of this blog’s ROI (return on investment) for the first 30 days.

Results for Days 1-30

Total Page Views: 1,400

I’ve had traffic from 24 countries (which, oddly, is the same number of countries our company has Clients in), with the top 3 as follows:

  • United States: 91%
  • Canada: 1.5%
  • New Zealand: 1.3%

Each post is promoted using the WordPress Publicize feature, and traffic is referred by the following sources:

  • Facebook: 59%
  • LinkedIn: 19%
  • Twitter: 11%
  • Google: 8%

Facebook not only brings in the most traffic, but I also get a fair amount of comments on posts within Facebook itself.  I’ve also received some comments in LinkedIn (and some re-posts).

In terms of search traffic, Google beats all others (although some traffic comes from Yahoo! and Bing).  Here are the terms most frequently searched for from Google (in order):

The most popular posts (outside of the home page):

  • John Rosendahl: 1955 – 9/1/2012, which is a post I wrote reflecting on John’s memorial and celebration of life on December 8th, 2012
  • Things You Wish You Could Say At Work, about the idea of unlimited vacation time and treating people like adults (which to my surprise, makes people a little uncomfortable  — I loved learning that my notions were off-base)
  • Do You Measure Your We-We?, which isn’t as perverted as it sounds, but is about using inclusive language as opposed to making it all about “me”
  • Why Are Homeschoolers Weird?, where I share how I like to make people feel awkward by joking about homeschoolers, only to reveal that I myself am homeschooled (lame, right?)
  • Success Factors No One Talks About, where I explore the idea of intentionally leaning into uncomfortable conversations to make significant progress, as well as a tip to hide your anxiety during these situations

The Investment

It takes me about 30 minutes to compose a post (sometimes a little longer), so the time invested is approximately 15 hours over the past 30 days.  Sometimes I write a few posts in one sitting, and then schedule them for the next few days.

At any rate, if this work were being billed to a Client (at $150 p/hour), it would cost $2,250.  Not insignificant!

The Return

I don’t benefit from any of the advertising on my blog, but if I did, 1,400 page views isn’t much. At a generous $10 CPM, I’ve made somewhere around $14 (woot!), which compared to the investment of $2,250, is a horrible ROI. So let’s look at some of the other advantages:

  • I’m forced to crystallize one new idea per day.  I keep a backlog of ideas on my iPhone and in Google Docs, where I jot down ideas, phrases, or quotes that seem like interesting material.
  • I have a way to test ideas in the wild, and get real-time unvarnished feedback; some of the feedback is surprising and catches me off-guard
  • I learn something new about people I already know, often from their comments or off-line remarks
  • I can write something once and reuse it many times, like this short post on using GMAIL to create unlimited aliases; it has come in handy with Clients and saved them time and money

Next Steps

People ask if having this blog is worth it, given the investment of time required to maintain a post per day.  I believe it depends on what you want out of the experience.  As you can see from the ROI analysis above, it takes a buttload of traffic to generating any meaningful income from advertising, so I suggest have other objectives unless you plan on spending a lot of time nurturing your content, audience, and advertisers.

I’m going to continue blogging 1 short post per day, and see what I continue to learn.  If you’re reading this, and have ready any of the posts, I’m interested in knowing if there’s anything in particular you like about this blog, or conversely, things you hate.  Give me a piece of your mind!

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About David Rosendahl
Husband, father, co-founder of MindFireInc, two-time Inc500 software company. I love building things.

8 Responses to Blog Traffic Monthly Report: December, 2012

  1. Rob Seaver says:

    Dave, I’m wondering if you have also connected Google’s authorship to your blog? When you were mentioning the return on your investment, I didn’t see anything about it. WordPress has a few plugins for authorship if you are signed up for it. If you haven’t, it certainly would be something to look into. As far as your content, it always catches my eye and I enjoy reading it. Admittingly, I don’t do enough to engage and should, if for anything to let you know I’m enjoying it. I don’t know exactly what your goals are by doing this, but in today’s world, content is king and you are taking a step that most don’t. Keep it up!

    • Hey Rob, great point — I have not. I will definitely do so! Thanks for the kudos on the content, and for the encouragement to keep it up. I intend to and I probably will do a short post on what the goals are. Hope all is well with you and family — Merry Christmas!

  2. Wade Kellett says:

    I check Facebook sporadically. Since you have started posting your blog, I’ve started looking for it each day. I think you’re to early into the process to determine a ROI. My guess is that it’s time well spent.

    • Hi Wade, thank you for the comment. It’s great to hear that you look for it each day — increases the pressure to ensure I keep releasing content that is worth your while. Agreed regarding the ROI — I’ll evaluate it every 30 days or so and share the results. Hope you are doing well, and look forward to seeing you around! Merry Christmas!

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