Blog Traffic Monthly Report: December, 2012
December 23, 2012 8 Comments
I’m often asked what kind of results to expect in the first month of blogging. As of today, I’ve written 30 posts (including this one), meeting my objective of one short post per day.
I’m running a number of experiments with this blog (which maybe I’ll cover in another post), and so measuring the data has been an important part of the process.
Here’s a summary of this blog’s ROI (return on investment) for the first 30 days.
Results for Days 1-30
Total Page Views: 1,400
I’ve had traffic from 24 countries (which, oddly, is the same number of countries our company has Clients in), with the top 3 as follows:
- United States: 91%
- Canada: 1.5%
- New Zealand: 1.3%
Each post is promoted using the WordPress Publicize feature, and traffic is referred by the following sources:
- Facebook: 59%
- LinkedIn: 19%
- Twitter: 11%
- Google: 8%
Facebook not only brings in the most traffic, but I also get a fair amount of comments on posts within Facebook itself. I’ve also received some comments in LinkedIn (and some re-posts).
In terms of search traffic, Google beats all others (although some traffic comes from Yahoo! and Bing). Here are the terms most frequently searched for from Google (in order):
- John Rosendahl, my uncle who unfortunately committed suicide in September of this year. People seem to use a variety of terms when searching for information about this life and death. I wrote about his memorial here and received some very nice notes from people. I plan on writing more about him in the near future.
- MVP, the idea of a “minimally viable product”, which I’ve talked about a few times including this post about how we’ve used this philosophy to create our marketing automation platform. People seem to be searching for information on how to use this principle in their work.
- V2MOM, a term coined by Marc Benioff of SalesForce.com, which stands for vision, values, methods, obstacles, and metrics, which I wrote about here. It is a technique for gaining organizational alignment.
- Selling your last name, which leads to a post I wrote about entrepreneur Jason Sadler who auctioned his last name to a corporate sponsor.
- GoToMeeting hack, which leads to a post about how we use GoToMeeting to improve productivity (not an actual hack of their software).
The most popular posts (outside of the home page):
- John Rosendahl: 1955 – 9/1/2012, which is a post I wrote reflecting on John’s memorial and celebration of life on December 8th, 2012
- Things You Wish You Could Say At Work, about the idea of unlimited vacation time and treating people like adults (which to my surprise, makes people a little uncomfortable — I loved learning that my notions were off-base)
- Do You Measure Your We-We?, which isn’t as perverted as it sounds, but is about using inclusive language as opposed to making it all about “me”
- Why Are Homeschoolers Weird?, where I share how I like to make people feel awkward by joking about homeschoolers, only to reveal that I myself am homeschooled (lame, right?)
- Success Factors No One Talks About, where I explore the idea of intentionally leaning into uncomfortable conversations to make significant progress, as well as a tip to hide your anxiety during these situations
It takes me about 30 minutes to compose a post (sometimes a little longer), so the time invested is approximately 15 hours over the past 30 days. Sometimes I write a few posts in one sitting, and then schedule them for the next few days.
At any rate, if this work were being billed to a Client (at $150 p/hour), it would cost $2,250. Not insignificant!
I don’t benefit from any of the advertising on my blog, but if I did, 1,400 page views isn’t much. At a generous $10 CPM, I’ve made somewhere around $14 (woot!), which compared to the investment of $2,250, is a horrible ROI. So let’s look at some of the other advantages:
- I’m forced to crystallize one new idea per day. I keep a backlog of ideas on my iPhone and in Google Docs, where I jot down ideas, phrases, or quotes that seem like interesting material.
- I have a way to test ideas in the wild, and get real-time unvarnished feedback; some of the feedback is surprising and catches me off-guard
- I learn something new about people I already know, often from their comments or off-line remarks
- I can write something once and reuse it many times, like this short post on using GMAIL to create unlimited aliases; it has come in handy with Clients and saved them time and money
People ask if having this blog is worth it, given the investment of time required to maintain a post per day. I believe it depends on what you want out of the experience. As you can see from the ROI analysis above, it takes a buttload of traffic to generating any meaningful income from advertising, so I suggest have other objectives unless you plan on spending a lot of time nurturing your content, audience, and advertisers.
I’m going to continue blogging 1 short post per day, and see what I continue to learn. If you’re reading this, and have ready any of the posts, I’m interested in knowing if there’s anything in particular you like about this blog, or conversely, things you hate. Give me a piece of your mind!
You might also like:
- Case Study: Building a Blog That Generates $500,000 Yearly
- How to Build a High Traffic Blog Without Going Crazy: Secrets From Tim Ferriss