Case Study: Building a Blog That Generates $500,000 Yearly

Have you ever wondered how bloggers generate income?

John Chow: A blogger who generates $500,000 p/year.  Looks like a nice guy.

Previously, we looked at Tim Ferriss and methods he used to build a high traffic blog, and today we’ll examine a blogger named John Chow, who claims to generate on the order of $500,000 per year with his blog.

John has an interesting story: read more about John here, and take a look at his smiling face on the right of this page.

He seems like a regular, down-to-earth guy, who has put in hard work to intelligently build his blogging business.  While some of his stuff seems a little salesy, his methods are worth a look.

At the bottom of this post is a video [56 minutes] where he describes the techniques I’m about to summarize.

Most often, people think that selling advertising on a blog is the only way to make money. John’s model certainly incorporates advertising, but he claims that only 1/3 of his revenue comes from the model where you get paid based on the number of pageviews.

The majority of his revenue comes from what’s called the “back end”: a well-planned system for generating income behind the scenes, even while he sleeps.

Here’s how John does it. Read more of this post