Why I Will Be Posting Less
January 15, 2013 3 Comments
Since launching this blog late last year, I’ve posted every day (even Christmas!). Many of you have provided feedback (both online and offline), and there are two common themes woven throughout:
#1: “How do you manage to write each day!?” (Answer: Use a template, be disciplined, love what you do …)
#2: “Posting once a day might be too much.”
Regarding #2: Traffic has gone up rather consistently since the start, but since I am a big believer in experimentation, I’m going to create fewer posts per week — and see what happens.
I am reminded of an idea in The 4-Hour Body by Timothy Ferriss. It’s called the “minimum effective dose,” or MED. He explains it as:
…the smallest dose that will produce the desired outcome. Any thing beyond the MED is wasteful. To boil water, the MED is 212°F (100°C) at standard air pressure. Boiled is boiled. Higher temperatures will not make it ‘more boiled.’ Higher temperatures just consume more resources that could be used for something more productive.
So, what if I can get the same traffic — but with half the posts? This means gaining several hours per week that can be invested in other activities, like:
- Finding great material to share with you, and writing higher quality posts (as Google’s Larry Page puts it: “More wood behind fewer arrows.”)
- Writing an e-book or creating educational material
- Seeking guest blogging opportunities
I still believe posting often is one of the best ways for new bloggers to build traffic. But let’s challenge the status quo and see what happens.
Lastly: since some of you have asked for clarification around what this is blog is about, I’ve updated the “About” page to give you a clearer idea what you can expect as a reader. Take a look.
Let me know what you think!